Sunday, 17 July 2022

‘Holi’Day in Delhi – of Annus Horibilis

18th March 2022

This Holi is different. So different that you almost bailed out of the annual tradition. It required great amounts of will to actually get into the car; almost the same amounts that it takes these days to pick groceries from the neighbourhood market after dilly-dallying over an average of three days. Yes, things have irrevocably changed.

Cotton Silk Trees twinning with DTC Cluster Buses

In these slowed-down reminiscing kind of days, it does not take trigonometry to figure out that you are now in the final one-third of this god-blessed life. And like the previous two one-thirds, things are going to be a little different in this phase of life too. But for now, let’s continue this annual tradition as long as you can still summon enough self-will while you can walk and almost run on your own power without twisting that ankle again which by the way still hasn’t healed even after three years of that evening in Imphal. Well, battle scars are badges to be worn with pride.

Bougainvillea in all its Holi Glory

On a successive hot Holi afternoon (last year’s Holi sizzled at 40 degrees), you have set out with one place in mind. Everything else will be mostly random. The self motivation took some time to materialize and you are leaving quite late. You turn left on the DND loop to take you north on the Ring Road. Usually, you use this short stretch to climb on the Barapullah elevated road but today you will continue on Ring Road to make sense of all the construction happening on this stretch.

Today's route takes you across major parts of Delhi

Delhi few days ago in all its brief Spring glory


On the right, Yamuna has more bridges and pillars than water flowing in it. Barapullah is being extended to Mayur Vihar. In the coming days, you will bypass the DND altogether riding Barapullah all the way to Lodhi Road. Delhi-Meerut Regional Rapid Transit System is rapidly taking shape with the station on the left and the viaduct approaching fast from the east over the dry river bed. Who really needs a flowing river when we can have all these bridges? What a waste of prime real estate. People to the south in Kalindi Kunj have realized how to utilize these priceless idling resources. Every time you cross the DND you can swear more multi-storeyed building blocks have come up overnight inching towards the rapidly receding river banks. Everyone is happy – politicians, law-enforcement agencies, goons.

The Delhi-Meerut RRTS starting point at Sarai Kale Khan 

Who really needs Yamuna and Aravallis and trees and wasted green spaces?

 

 The Waste to Wonder Park at Indraprastha Park


You are not sure if this part of the Indraprastha Park where you spent a late spring afternoon several years ago has still survived the concrete and development onslaught. You are poking around the safety view-breakers. The park got to be around here. And then you see the gate; the gate seems to be leading to our own Jurassic Park. This is the Waste to Wonder Park that has the wonders of the world crafted out of, well, waste. You have seen the photos of the lit Leaning Tower of Pisa and other monuments. Maybe some evening you will come here to see the Pyramids – fat chance!

Delhi turning into asphalt and concrete

Just beyond is the still surviving Indraprastha or the MillenniumPark with the interesting treescape. That post you wrote about the early summer trees is surprisingly one of your most read blogposts – go figure!

The Pragati Maidan Tunnel ramps on Ring Road


There is some more development work going on in New Delhi. Okay lots of it. Pragati Maidan was flattened and all the old state pavilions disappeared. In their place, blocks of airconditioned concrete are coming up. Underneath, a tunnel is being dug up, that will bring even more NCR cars into the heart of New Delhi. The RRTS will bring in more people from distant places on the train, and the tunnel will bring in more cars into Delhi. Great idea to decongest the capital. Two loops open onto the Ring Road. The walls of the tunnel have paintings. On the other side, majestic trees were uprooted to build more approach ramps. Yes, the capital needs more roads and ramps and cars. Again, the rhetorical question - Who needs trees and a river? You need to lighten up; you are becoming a cynic.

The fluttering Tricolur

Tricolours are coming up across the capital. The idea is that people feel patriotic when they see the flag fluttering majestically in the sky. But just below on the road, they continue to spit, throw chip packets out of the car windows, and jump red lights. You have a feeling that caning and sending them all for community service would better serve the country.


The Cotton-Silk trees have painted the town red. The sight of these blooms high up on these buttressed sprawling trees is a sign that you have just barely made it through another gruelling winter and nature is trying to tell you that the effort was worth it. From the top of a flyover, it seems red fireworks are being set off across the city. It is not easy being a Delhi denizen – virus, pollution, the winter, and the most dangerous, fellow denizens. The city is a set of Hunger Games and it takes all your survival instincts to make it through every single day.

Feroz Shah Kotla

Yes, this only happens on Holi afternoon - The iconic Vikas Minar



Every year the traffic on Holi afternoon seems to grow. Maybe, they too have caught on to your idea and are doing their own ‘Holi’Day runs. But on some stretches, you do manage to get shots when there is not a vehicle is in sight. This is a Delhi that harks back to those old days when this was normal during summer afternoons. When people would take refuge behind the chiks in their verandahs cooled by the air-coolers with khas khas and roohafza. Now pick any season or time of day and there is an endless stream of vehicles trying to get somewhere in this rapidly becoming restless city.


Rang Mahal of Red Fort across the street from Vijay Ghat




Planet of Pigeons




Vijay Ghat - Samadhi of 2nd PM Lal Bahadur Shastri (1904-1966) who coined Jai Jawan Jai Kisan

Smt Lalita Shastri's Samadhi (1911-1993)

Just opposite the Rang Mahal of Red Fort, across Mahatma Gandhi Marg is the Vijay Ghat gate. You remember visiting the samadhi of former PM Lal Bahadur Shastri few summers ago. Yes, you were surprised to see his wife Smt Lalita Devi’s samadhi too next to his. Well, today a congregation of pigeons has assembled outside the gates. You are not a great fan of these birds who have usurped the urban city just like the Vilayati Keekars have taken over the city’s greens. Poor sparrows have been de-domiciled out of their own city and are rarely seen now. Even crows fear to tread in this pigeon land. And like everywhere else, people buy grain and feed the pigeons as a collective gutar-goon crescendo rises under the afternoon skies.

The causeway connecting Red Fort to Salimgarh. Once, Yamuna used to flow below




Heading north on GT Road







You will turn left to ride the historical Grand Trunk Road through the Delhi University campus and the Vidhan Sabha. At Azadpur, you turn left on the Outer Ring Road to venture into parts of Delhi you rarely do. You are driving into Rohini, the sprawling mini-city built in north-west Delhi, a place you only read about in news once in a while. What does keep popping up is this place called Japanese Park. And Holi is the only day when you feel brave enough to come out this far to check out what this park is all about. Enough of Lodhi Garden and Nehru Park; it is time to visit the Japanese Park.


Swarn Jayanti Park or Japanese Park in Rohini, Delhi


Rohini seems to be well planned with network of colony streets and grown trees. The houses are a mix of low-rise apartments and independent houses and is quiet on the Holi afternoon. Google Maps leads you into the parking. You are looking for some sign that says ‘Japanese Park’ but there is none. Apparently, the official name of the park is Swarn Jayanti Park in Sector 10. Google Maps calls it Japanese Park but as far as you could investigate there is no such sign in the park. So how did the park get its name?


 DDA teaching us to Say No to Bribe!



The park has the usual paraphernalia of some Holi revellers in the throes of molasses derived beverages, defunct and muddy fountain pits dug in the name of development and concrete paths crisscrossing the park. Things soon start to look promising.

 Kachnar flowers

There are a few Cotton Silk trees still blooming. Just looking at those wholesome red blooms cheers you up. In the distance stars glint. The tree that you identify with Holi has made its appearance. The white Kachnar tree blooms above the canopy of the neighbouring trees. You still remember your wide-eyed wonder when you saw the Kachnar tree at the Oberoi Hotel gate on another Holi afternoon few springs ago. To you Kachnar reflects the sense of spring. Of course, spring has now deserted Delhi. It already seems like summer. Things are definitely changing.


 Japanese Park in Rohini, Delhi




A cricket match is underway in the clearing on the left. Just beyond is a heartwarming view; something that you have not seen in Delhi parks. A standalone grove of fig trees invites you to this island of green and tranquility. Walking beneath the canopy is a feeling that is hard to describe - a low murmur of chirping birds, leaves whispering to the breeze and the afternoon sun trying to pierce the tangle of branches above. You could make this your home right here.

But the question is bothering you. So you ask one of the boys why this park is called Japanese Park. He is not sure but provides a believable reason. The park is laid out like a Japanese park. You have not visited any parks in Japan so you really cannot verify the claim but it sounds good enough. The park deserves another visit when you can explore the trees in summer time. But before that you need to visit the Shalimar Garden again where Aurangzeb was coronated and is a treasure house of trees.






The brick St Martin's Church in Delhi Cantt


Heading towards Dhaula Kuan and into New Delhi which is more familiar



Gyarah Murti on Willingdon Crescent



Teen Murti with petunia carpets




From here you will try to make the return trip turn into a circuit as you drive through places in West Delhi and then Delhi Cantonment. Holi afternoon is incomplete without the mandatory drive on Willingdon Crescent where the lifetime worth of memories reside in the statues, the trees, the lawns and the now abandoned houses of Traffic Police Lines.


Spreading Happiness


Rashtrapati Bhawan glows in the twilight just beyond the Teen Murti roundabout bedecked in fragrant petunias. You don’t have the heart to venture into the Vijay Chowk area where concrete is being poured into the green spaces. You turn back home.



Full moon glows brightly over Barapullah. While life changes around you, the moon shines as brilliantly as it did on Holi evenings even before Holi came into being. This constant stir in your being calms down. The moon seems to be smiling. We are transitory, like the waxing and waning phases of moon. These pushes and pulls will continue. Tides will ebb and flow.  

 

Epilogue: Incidentally, this Holi piece is the most delayed. In the past editions, the Holi post would announce the inauguration of blog writing season. While the saying goes, mind is willing but the flesh is weak; this time both mind and flesh were weak and you spent your hours and days discovering the charms of Malayalam cinema – a late comer to the OTT party. And like every time a tech revolution happens you are the last one to get aboard the boat. You are getting into the groove. Finally, you order groceries on the 30 min delivery app. No more dilly-dallying to get to the neighborhood market. You are ready for the big bad world of tech playing out on the screens. It is time now you went back to the good old days of discovering the charms of life on the road and of writing.

 

References:

https://timesofindia.indiatimes.com/city/delhi/delhi-pragati-maidan-tunnel-opens-for-traffic/articleshow/92341042.cms

Related Links on this Blog

A 'Holi'Day in the life of Delhi 2018

A 'Holi'Day in the life of Delhi 2015

A 'Holi'Day in the life of Delhi 2016

 

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Wednesday, 23 February 2022

Trippingg Down Memory Lane – The Visit to Campa Cola Factory

 Swadesi Cola Movement


Along with the Zoo and Suraj Kund, an outing to Campa Cola Factory was de rigueur during the school days. This was Marketing 101 at its best before the MNCs figured it all out and hired the hotshot IIM graduates helping them sell more chips, burgers and instant noodles. The plan was simple and ingenious - Get busloads of school kids, stuff them with sugary fizzy drinks and make them your customers for the rest of their diabetic lives with the dark syrupy drink always at arm’s length. Coke’s Harvard MBAs figured this out even later. Of course, during those Roohafza days, your only chance to guzzle down that aerated syrup was at the few weddings you were invited to; so yes, this visit to the factory was god-sent opportunity and beat the imagination-less regular picnics to Safdurjung Tomb and Nehru Park hands down!


The Erstwhile Campa Cola Factory, Connaught Place




The marketing trick worked. The love affair with the cold drinks continued. You still remember the first time you tasted American bottled Coke in 1991; in USA. American Dream was finally realised. Over the next few years, you would down three sodas over the course of a meal. All good times come to an end and now a dark cold drink is treated like a sporadic treat.

You can’t remember which year or which standard this was – possibly 8th standard and the year would be 1982 - but you still remember going around the factory shop-floor wide-eyed as dirty bottles came out looking sparklingly clean and then magically filled with this god-blessedly wonder beverage. Later you giddily gulped down the colas that were handed out at the end of the tour along with some Campa branded school stationery stuff. This was the Perfect Picnic!




Salman Khan in his first Ad

This epochal event dropped out from memory until you read Sam Miller’s account of adventures walking around Delhi. It has been a couple of years and that image of rundown factory façade has stayed with you. Even though you have been going to Bengali Market - the backyard of your school - regularly for the lip-smacking, street food, you have never ventured beyond Babar Road to explore the back alleys of Connaught Place where the Campa Cola Factory could be found.

TOI - Campa Cola on a Comeback Trail

In 1977 when Janata Party came to power defeating Indira Gandhi in the aftermath of Emergency, it was time to reset. George Fernandes thundered - give me your formula or get the hell out. Coca Cola, who wouldn’t give the formula to their mother, left India. Along with gold and two-in-ones, coca cola began to be smuggled into the country. It was a huge opportunity for the local swadesi entrepreneurs like Charanjit Singh and Ramesh Chauhan. Filled with nationalist fervour they launched their own shudh milk er... sugar filled flavoured aerated water beverages.





The Sarkari Cola - Double Seven 77


Pure Drinks was the bottler for Coca Cola and when Coca Cola left, they launched the Campa brand with similar looking logo. The new desi cola had the swadesi tagline, ‘The Great Indian Taste - Campa’; as if touting some freshly churned grandma frothy lassi. Ramesh Chauhan owned Parle will soon launch ‘Thumbs Up’ which would later lose the ‘b’ and become popular as ‘Thums Up’. Now Thums Up was the real deal and soon cola wars broke out. Government too saw an opportunity and launched its own sarkari brand called ‘Double Seven 77’! 77 lasted till 1980 when the government fell, Campa soon fizzled out, while Thums Up continues to thunder even today. The Parle cola brands were bought out by Coca Cola when it returned with its formula intact during the liberalisation era of early 90s.


The Hunt


It is a sunny and breezy spring afternoon. The streets beyond The Lalit Hotel are surprisingly clean, wide and forlorn and are variously christened Babur Lane, Fire Brigade Lane, Connaught Lane and Barakhamba Police Station Lane. You pass by this huge sprawling, abandoned building with no apparent sign and then circle around the streets. Google Maps is going crazy. You have had enough. It is time to ask the old trusted swadesi direction teller – the paanwalla.


The Lalit far ahead, Vidyut Bhawan on the right and the Campa Cola Factory on the left


Mayur Bhawan on the left far ahead

So, this abandoned building with signs by municipal corporation declaring the building unsafe for occupation is the Campa Cola factory. When Sam Miller had last visited about ten years ago circa 2010, there were some employees outside waging some legal battles with the management. Sam was duly taken on a tour inside. But today, the entrance is locked.

 

Shivaji Bridge Railway Station up ahead

Next door is the Shivaji Bridge Railway Station. A Rajdhani train seems to be resting on the platform. Vendors go about their business selling street food and fruits. The factory seems to be sitting right on railway property. You are not sure. Everything is possible. What is definite is that there is some legal wrangle over the property going on in the family in the true tradition of Indian families. Desi Cola Desi Families.

 

The Facade of the Campa Cola Factory

Photo from Sam Miller's Book

Fading Footprints on Sands of Time

Sam’s photo shows few letters on the Campa logo on the facade surviving. Today, the letters have all disappeared leaving behind the faint grey footprints of another memory being wiped out.


References

Delhi, Adventures in a Megacity by Sam Miller – the Book that started it all - funny accounts with some quirky photos and sketches

https://en.wikipedia.org/wiki/Campa_Cola

https://www.youtube.com/watch?v=kvcJ4p6Z9Vg - Cola Wars of India

https://www.youtube.com/watch?v=3o7GT3Jcnfs - Campa Cola Ad featuring a 16-year old Salman Khan

https://theprint.in/features/brandma/campa-cola-was-indias-answer-to-coca-cola-and-was-the-perfect-fit/147970/

http://www.campacolaindia.com/about-company/plant-photo-gallery.html

https://www.hindustantimes.com/bollywood/salman-khan-got-his-first-ad-while-trying-to-impress-a-girl-reveals-she-was-the-director-s-girlfriend/story-XCFBQFl5K4l8YY7LRH6mlO.html

https://www.indiatimes.com/news/india/here-s-the-story-of-double-seven-the-sarkari-cola-that-was-launched-for-achhe-din-in-1977_-322249.html

https://www.rediff.com/money/slide-show/slide-show-1-fizzy-war-who-is-thums-up-new-rival/20120423.htm#13

https://timesofindia.indiatimes.com/business/india-business/campa-colas-revival-adds-local-fizz-to-mkt/articleshow/69365241.cms


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